Data protection

storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information when submitting a form or comments on the blog, will be stored by us together with the time and the IP Address used only for the purpose stated, kept safe and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail - thus outside of this website - we cannot guarantee a secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.

You can find out more about the possibilities of objecting to this evaluation of visit data in the following data protection declaration.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211144571-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. As a result, the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the "Web and app activity" section in the Google account. Click "Data and Personalization" and then click the "Activity Settings" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing by Google, we recommend the company's own data protection declaration under https://policies.google.com/privacy?hl=de.

privacy

We have written this data protection declaration (version 21.04.2021-211144571) in order to provide you withGeneral Data Protection Regulation (EU) 2016/679  to explain what information we collect, how we use data and the choices you have as a visitor to this website.

Privacy statements usually sound very technical. This version, on the other hand, aims to describe the most important things as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly manner. In addition, we would like to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible if you give the most concise, technical explanations possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or two pieces of information that you did not know.
If you still have questions, we would like to ask you to follow the existing links and look at further information on third-party websites, or simply write us an e-mail. You will find our contact information in the imprint.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website. This collected data should be collected as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on your domain, ie everything from the start page (home page) to the very last sub-page (like this one). By domain we mean, for example, example.de or example.com.

Even while you are visiting our website, our web server - this is the computer on which this website is stored -  usually automatically saves data such as

As an illustration:

 

As a rule, these files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data!

cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152211144571-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie

  • At least 50 cookies per domain

  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting or deactivating cookies or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

What about my data protection?

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

  • Right to rectification (Article 16 GDPR)

  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)

  • Right to restriction of processing (Article 18 GDPR)

  • Right to notification – obligation to notify in connection with rectification or erasure of personal data or restriction of processing (Article 19 GDPR)

  • Right to data portability (Article 20 GDPR)

  • Right to object (Article 21 GDPR)

  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/  and for Germany you can contact die Federal Commissioner for Data Protection and Freedom of Information (BfDI) contact.

Google Analytics Privacy Policy

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

  • Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.

  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.

  • Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.

  • Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.

  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.

  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152211144571-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152211144571-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry date: after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
value: 1
Purpose: Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

  • Deletion after 14 months

  • Deletion after 26 months

  • Deletion after 38 months

  • Deletion after 50 months

  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=deDownload and install  . Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211144571. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=en.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Disable Google Analytics

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. Learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activity and information under “Advertising Settings” auf https://adssettings.google.com/authenticated by checking the box.

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated to receive aggregated and anonymous data from you, provided you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. This allows Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also collects additional visitor data such as location, search history, YouTube history and data about your actions on our website through the Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never personal data. You can manage or delete this data in your Google account.

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Tag Manager Privacy Policy

We use the Google Tag Manager from Google Inc. for our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small code sections that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to embed the appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daily jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.

However, it looks completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google saves data, this data is saved on Google's own servers. The servers are spread all over the world. Most are in America. Unter https://www.google.com/about/datacenters/inside/locations/?hl=de  you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211144571. If you want to learn more about the Google Tag Manager, we recommend the FAQs under https://www.google.com/intl/de/tagmanager/faq.html.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

Name: conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211144571-3
Purpose: This cookie saves every conversion that you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, since Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name "__gads" or "_gac" may be set under our domain. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (used in connection with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Here are instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in auf https://support.google.com/ads/answer/7395996  all "advertising cookies" are also deactivated. Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

Due to the certification for the American-European data protection agreement "Privacy Shield", the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services, where it is explained how they handle your data:

Facebook Privacy Policy

We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:

  • Facebook pixel

  • social plug-ins (such as the "Like" or "Share" button)

  • Facebook login

  • Account Kit

  • APIs (programming interface)

  • SDKs (collection of programming tools)

  • Platform Integrations

  • plugins

  • codes

  • specifications

  • documentations

  • Technologies and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called "hashing" takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click "Deactivation and Deletion".

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on "Next" and then on "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.

Facebook Social Plugins Privacy Policy

So-called social plug-ins from the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plugin is a small piece of Facebook that is integrated into our site. Each plugin has its own function. The most used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

  • "Save" button

  • Like button, share, send and quote

  • Page Plugin

  • Comments

  • Messenger plugin

  • Embedded posts and video player

  • Groups plugin

Auf https://developers.facebook.com/docs/plugins  for more information on how to use each plug-in. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can use them to optimize our advertisements.

If you have a Facebook account or facebook.com , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while you are visiting the website (log out).

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/updateRead  .

At least the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins work on our website.
Expiry date: after the end of the session

Name: fr
Value: 0jieyh4211144571c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiration date:: after 3 months

Note: These cookies were set after testing, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings at  https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screenChange   yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy at https://www.facebook.com/policy.php.

Instagram Privacy Policy

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other.

What is Instagram?

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works the same on Instagram as on Facebook. That means: if you have an Instagram account or www.instagram.com , Instagram set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_211144571124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: "{"194.96.75.33″:1901}:1iEtYv:Y833k2_UjKvXgYe211144571"
Purpose: This cookie is used for Instagram marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Unter https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC  learn more about it. We have tried to give you the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can learn more about Instagram's data policies.

Source: Created with dem Privacy Generator von Firmenwebseiten.at

Synaptos

Functions of the smartTherapy service are integrated on this page (online appointment request). The provider is Synaptos KG, Hans-Sachs-Straße 6/2/4, 9020 Klagenfurt, AUT. smartTherapy is a web-based practice software for therapists, doctors and all self-employed people in the healthcare sector. Data that you pass on to Synaptos are received and stored there. You can find more information on this in Synaptos' privacy policy:

https://synaptos.at/datenschutzerklaerung